Marketing & Sales

Marketing and sales are two completely separate business disciplines that are often confused, sometimes deliberately. MARKETING is the creative process that develops the personality of a product or service and communicates the emotions involved in using them. SALES (or Selling) is the process of influencing customers' or clients' choice and to help with the emotional decisions to purchase.
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Emotional Intelligence

Emotional intelligence enables us to have awareness of our emotions and those of other people, capable management of our own emotions, an empathy for others and their perspectives, good social skills, and above all a constructive and purposeful motivation. It mixes feelings with thinking to enable us to make good decisions.
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Resilience

Resilience is your ability to overcome and be strengthened by periods of adversity. Part of your resilience is linked to your ability to cope with change and stress. Everyone has the ability to enhance their resilient but this is up to you and will be affected by your age, your health, the type and frequency of the adversities and the resources you have available to cope.
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Coaching

Coaching is the management process that facilitates the exploration of needs, motivations, desires, skills and thought processes to help a person to make real, lasting change. Rather than taking a directive approach, it helps a person to identify solutions and actions to achieve goals and outcomes through empathy, deep questioning and listening.
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Leadership

Successful leaders can be an organisation's most powerful resource for increasing productivity and performance. They can recognise the importance of a focused team spirit within their workforce. They are aware how their leadership style impacts upon emotional states and can regulate their behaviour and actions to build and enhance performance.
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Recruitment

Recruitment refers to the process of attracting, screening, selecting and engaging a qualified person for a job. Competencies owing their origin to emotional states are at least as important as technical abilities. Emotional intelligence is now viewed as a crucial component of job success especially in the more senior roles within an organisation.
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Ei4Change specialises in emotional intelligence offering a different approach to working with personal development, coaching and training. We are focused on helping you to become more familiar with emotional intelligence by offering you tools and resources to help you understand and improve your own emotional intelligence.
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Emotional Intelligence

Emotional intelligence describes your capacity to understand and control your emotions, and to recognise and manage those of others. Your emotional intelligence helps you to become more effective and productive. Good understanding of emotional intelligence gives an indication of how well you understand and manage your emotions, how well you interpret and deal with the emotions of others and how you use this knowledge to manage relationships.

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Resilience

The strange nature of resilience is that you don’t really know how you are going to respond to adverse situations until you experience them. Resilience is forged through adversity NOT despite it. How you perceive situations will affect your resilience. Some people may see a situation as a major adversity, whilst others may perceive it as a challenge. This is true of all circumstances whether they are personal (such as illness or failure), whether they affect.

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